How you can use Nucla to enhance external engagement and drive ROI
“Nucla provides us with the visibility and efficiency we need to maximize our external engagement efforts. It’s transformed how we interact with partners and measure the impact of our investments.”
PROBLEM
Like most global matrix enterprises, you face significant inefficiencies as you expanded your external engagement teams and activities.
Employee who engage external partners spent too much time on the following tasks:
- Researching companies that could solve a need or opportunity: Much of this research was redundant, as it had already been done by others within the organization. Employees often started from scratch each time instead of building on what’s already been done.
- Outreaching or meeting with new companies: Often, these discussions had already been initiated or conducted by someone else within the organization. Employees didn’t realize it was redundant or not a fit until they had already spent time on it.
- Lack of transparency between teams: Emailing or meeting with other teams for points of view or relationship context on a company of interest. There was no systematic way to find this information, leading to numerous internal emails and meetings.
- Trying to get access to various internal systems: Employees often lacked access to the necessary systems to determine if the company was already working with a potential supplier. This required them to locate and contact a supplier gatekeeper.
⏱️ One major corporation estimates that the average R&D or Innovation Scout wasted 2-4 hours per week on these tasks. With 100 employees making an average of $150k per year, reclaiming that time with Nucla saved $1M a year in wasted time, allowing employees to focus more on strategic initiatives and driving growth.
At the enterprise level, the C-suite faced additional challenges:
- Lack of a centralized overview of cross-functional team activities: Multiple teams with high-paid employees were built up, but each reported differently, and there was no central place to see the totality of all their work.
- Inability to identify emerging trends across activities: Executives couldn’t see emerging trends or potential partnerships by sector, stage, or any dimension to make informed decisions on where to double down or make new bets about market direction.
- Challenges in attribution and measuring engagement outcomes: Early-stage engagement programs often helped companies get into consideration sets, but there was no way to measure if and who actually ended up working together.
🤑 Another business unit lead, estimated that they’d unlock millions more in investment for their engagement programs and teams if they had a better way to show outcomes and measure the totality of engagement and results across all functions.
SOLUTION
Use Nucla to streamline your external engagement and improve ROI measurement
Implement Nucla to quickly overcome the challenges that are hindering your external engagement efforts. Nucla provides a unified platform where all engagement activities from across all teams, can be tracked and managed, offering the following benefits:
- Centralize overview of all engagement activities: Nucla’s platform allows you to consolidate all cross-functional team activities into one central place, providing complete visibility over their engagement efforts.
- Trend identification across teams: With Nucla’s advanced analytics and visualization tools, you can identify emerging trends and potential partnerships by sector, stage, or other dimensions, enabling more strategic decision-making.
- Attribution and outcome measurement: Nucla provided detailed attribution tracking, allowing you to measure the full lifecycle of engagement from initial contact to final partnership, thus understanding the impact of your programs.
OUTCOMES
Enhance efficiency and demonstrating clear ROI on engagement activities
Adopt Nucla, and like other major corporations that are already leveraging, see significant improvements in your external engagement processes. The transparent and flexible nature of Nucla’s platform has empowered you to:
- Reclaim Time and Resources: With Nucla, employees reclaimed 2-4 hours per week, saving the company $1M annually and allowing teams to focus on strategic initiatives.
- Drive Strategic Growth: Enhanced visibility and data-driven insights supported more informed decision-making, helping you stay ahead of the competition.
- Secure Further Investment: By clearly demonstrating the outcomes and ROI of their engagement activities, you can unlock millions more in investment for their programs and teams.
Nucla can become a foundational part of your enterprise infrastructure, enabling your teams to make intelligent decisions and focus on critical projects to improve their models and overall business strategy, rather then searching the organization for context.
